Ecommerce Copywriting Project

MSC Cruises Itinerary Pages

Solution

Identified important information within each port of call before rewriting the copy into one smaller, digestible paragraph that spoke to the details of each country. I performed competitor research and then created a bulleted section underneath each paragraph entitled “Destination Highlights” where three prominent activities or locations unique to that country were showcased. This allowed guests to easily scan the page and learn which itineraries fit their vacation preferences.

Brief

Condense the existing full page details for each port city into a smaller block of text that speaks to what each destination entails, localize any information originating from the Geneva, Switzerland headquarters, and summarize each ship within the MSC Cruises fleet.

Day 1 & 7 - Miami, Florida

Begin your vacation in a thriving city heavily influenced by Latin American culture when you set sail in sunny Miami, Florida. Celebrated for its thriving nightlife, glamorous lifestyle, and tropical climate, this electrifying metropolitan exudes a luxurious atmosphere with palm tree-lined streets and pristine beaches.

Destination Exclusives:

  • Head to famous South Beach to catch some rays on white sand beaches and witness the iconic lifeguard stations

  • Stroll down lively Ocean Drive, the famous Art Deco district brimming with colorful buildings, mouthwatering restaurants, and energetic bars

  • Check out the renovated warehouse district of Wynwood Walls to view amazing street art from artists around the globe.

Day 2 & 6 - Day At Sea

A day at sea gives you the opportunity to recharge before docking at your next port. Enjoy the many amenities your ship has to offer by pampering yourself with a relaxing spa day, catching an entertaining show with talented performers, or savoring an evening of fine dining at one of our many restaurants. Stick to your fitness goals by heading to the gym or hitting the mat for a mindful yoga session. Peruse a variety of shops to discover fashionable outfits, accessories, and jewelry. With endless attractions and activities, your sea day experience will be one for the books.

Day At Sea Highlights:

  • Whether you want to bask in the sun or jump in the water to cool off, a day at the pool is time well spent. A wide selection of pools allows you to choose the perfect environment while attendants stand by to meet your every need.

  • Take your taste buds on a trip around the world with our extensive dining options. Boasting buffets, international cuisines, a wellness corner, and more, your ship offers a variety of delicacies to satisfy pallets of all preferences.

  • Try your luck in the casino where you can win big on the slot machines or put your poker face to the test at one of the table games.Regardless of your skill level, you'll find yourself on the edge of your seat as you take your chance hitting one of the

Day 3 - Costa Maya, Mexico

Let yourself get carried away to Costa Maya, an area surrounded by white-sand beaches and boasting the ancient splendors of pre-Columbian civilization. Dive and snorkel in the Mesoamerican Barrier Reef, home to an array of colorful fish and diverse marine life, book a day trip to the mighty Bacalar Fort and the magical Seven Colors Lagoon or marvel at the stunning images of the Sun God, Kinich Ahau, decorating the Templo de los Mascarones. Regardless of your interests, an array of enticing attractions awaits you in the tropical paradise of Costa Maya.

Destination Exclusives:

  • Plunge into the past as you discover the ancient ruins of the Mayan cities made of pyramids, fortified walls, sculptures, colored stones, and decorations from a civilization that was once at the forefront of the fields of mathematics, astronomy, and architecture as early as 2,000 BC.

  • Discover the wild animals and lush vegetation that characterize Costa Maya. A bath in the mangroves, a photograph of the pink and white flamingos, and an unexpected sighting of a possum or a crocodile half asleep are just some of the things that you may encounter.

  • Enjoy exciting and fun water activities including diving in the world's most envied waters, water skiing, windsurfing, deep-sea fishing snorkeling, kayaking, cruising on a catamaran, or even taking a luxurious ride on a yacht.

Day 4 - Isla De Roatan, Honduras

Discover the untouched Isla de Roatán where the lush green jungle meets the blue sea and hidden coves. The island offers a glimpse into the past with more than 5,000 pirates calling Roatán home at one point. Take a day trip through the jungle canopy where you'll encounter exotic birds, monkeys, and toucans. If you fancy a day in the sun, head to one of the many beaches to soak up the rays and gaze at the calming waters. When hunger strikes, feed your appetite with an amazing selection of fresh seafood dishes. The tropical paradise of Isla de Roatán ensures a magnetic atmosphere filled with salty breezes and relaxing island vibes.

Destination Exclusives:

  • Make your way to popular West Bay for excellent cocktails, beautiful beaches, fantastic shopping, and enchanting entertainment that livens the atmosphere with the rhythm of Caribbean music.

  • Head off-the-beaten track to explore the picturesque fishing villages of Punta Gorda with its Garifuna people and Oak Ridge, a village on stilts only accessible by boat, where you'll learn about the fishing culture, taste local delicacies, and explore the island's waterways and mangroves.

  • Whether you're a seasoned scuba diver or a first-time snorkeler, grab your gear and dive into the water to experience the Island's Barrier Reef which is known as a sanctuary for diverse marine life such as tropical fish, endangered sea turtles, and manatees.

Day 5 - Cozumel, Mexico

With pristine beaches, turquoise waters, and an abundance of Mayan sites, Isla Cozumel promises a day of discovery. Start your day off by exploring the picturesque streets of San Miguel, home to a variety of delicious restaurants and cool souvenir shops. After that, journey to San Gervasio, the only excavated Maya site on Cozumel, and be amazed by the beautiful ancient temples connected by long white roads. If you're a thrill seeker, satisfy your adventurous side with outdoor activities such as ziplining, rafting and underground rivers. Cozumel is a beautiful location offering an array of attractions that leave a lasting impression.

Destination Exclusives:

  • If you fancy an educational experience, the Cozumel Museum (Museo de la Isla de Cozumel) has small displays of the flora, fauna, and marine life of the island, as well as a captivating collection of Maya artifacts and old photographs.

  • Wander the relaxed inland blocks of San Miguel, away from the piers, spotting Maya ruins and native birds in the dense forests and enjoy the relaxed atmosphere of being the only person on the windswept eastern beaches.

  • Visit Xcaret, a pleasant theme park offering all the Yucatán's attractions in one location including a museum, a tropical aquarium, a "Maya village," a beach, some small authentic ruins, pools, and more than a mile of subterranean rivers where you can swim, snorkel, or

Day 7 - Ocean Cay MSC Marine Reserve

The Ocean Cay Marine Reserve is a pristine utopia born from our desire to preserve the planet. Once serving as an industrial dumping ground, nearly depleting the ecosystem, the island has been restored by a team of dedicated environmentalists and transformed into a marine sanctuary teeming with wildlife and native plant species. An array of attractions awaits you at this MSC exclusive location. Relax with a beach-side spa treatment next to the sparkling waters. Treat your palette to authentic Bahamian and local American flavors at our outdoor food court. Or, for an unforgettable adventure, rent scuba gear and dive into the waters to explore the diverse ecosystem of restored coral reefs just offshore. Discover this beautiful environment where humans and nature effortlessly coexist.

Destination Exclusives:

  • Take a tour of the prominent red and white lighthouse that rests at the tip of the cay. Take in stunning views of the ocean and surrounding land and experience prime viewing of the picturesque sunset. Stop by the Lighthouse Bar after for a refreshing drink as you sway to live music and admire an evening view of the lighthouse.

  • Book a waterside spa treatment for a bit of pampering and relaxation with eco-friendly products. Listen to the water gently lap against the shore as you enjoy a soothing massage to release tense muscles or a refreshing facial to rejuvenate your skin.

  • Get lost in the colorful buildings of the Bahamian Village and Marina, an authentic Bahamian-style space filled with shops, eateries, and bars. Peruse through the boutiques to discover your next fashion find, savor a delicious meal at a restaurant, or sip a refreshing cocktail while lounging at the bar.