Wrote captivating B2C product descriptions for Hallmark greeting cards while maintaining brand voice, ensuring copy accuracy, utilizing correct grammar, and implementing SEO best practices to increase discoverability and send live to Walmart’s ecommerce platform.

Wrote compelling B2B and B2C copy promoting global destinations. Content creation ranged from landing pages and marketing emails to promotional materials and informational brochures for both consumer and trade as well localizing material from the MSC Cruises headquarters in Geneva, Switzerland.

Wrote detailed product copy for BED BATH & BEYOND and their subsidiary company buybuyBaby. Brands included Noritake®, Oneida®, and Cuisinart® as well as OshKosh B’gosh®, carter’s®, and Fisher-Price®. I also assisted with creating original copy for the buybuyBaby owned brands mighty goods™ and tiny citizen™.

Worked on the softlines team where I wrote product descriptions for household athletic brands including Nike®, Under Armour®, and North Face®. Copy focused on highlighting key features of the material and technical specs that would enhance the athlete’s overall performance.