Kayla Kmetz

Digital Copywriter | Editor | E-commerce Content Specialist

Experience

E-commerce Editor (Contract) 08/2024 - 12/2024

Hallmark Cards | Kansas City, MO | Remote

  • Created product editorial for Hallmark greeting cards to display on Walmart’s website

  • Averaged writing 224 SKUs per month to help complete project two months sooner than projected

  • Tracked progress in Smartsheet to ensure biweekly writing goals were met or exceeded by as much as 52%

  • Maintained copy consistency across all products based on brand guidelines

  • Optimized product descriptions through search engine optimization (SEO) best practices

  • Adjusted tone of voice based on greeting card occasion and intended recipient

  • Reviewed all work before final submission to ensure proper grammar and punctuation

  • Implemented requested revisions based on feedback from senior editors

Copywriter (Contract) 02/2023 - 07/2023

MSC Cruises | Fort Lauderdale, FL | Hybrid

  • Interpreted creative briefs to develop captivating copy for marketing channels including landing pages, e-mail campaigns, and paid social media

  • Collaborated with stakeholders and creative designers from concept to final delivery

  • Prioritized projects based on time sensitivity and expected completion date

  • Managed workflow and project updates in Asana task manager

  • Presented copy concepts and deliverables when needed

  • Revised approved copy based on constructive feedback

  • Proofread and edited all copy before sending live

E-commerce Copywriter 10/2021 - 02/2023

Bed Bath & Beyond | Union, NJ | Remote

  • Crafted concise product copy for Bed Bath & Beyond and buybuyBABY websites

  • Proofread and edited existing web copy to align with updated style guidelines

  • Collaborated with team lead in internal systems to implement feedback and provide status updates

  • Communicated with merchandisers and buyers to resolve information discrepancies

  • Incorporated SEO keywords within copy to boost product visibility

  • Adhered to department style guides to ensure copy uniformity across categories

Merchandising Administrator 08/2021 - 10/2021

Dick’s Sporting Goods | Coraopolis, PA | Remote

  • Analyzed data from daily sales report to identify high-performing footwear styles

  • Set up new sneaker styles in internal system for e-commerce team

  • Maintained open-to-buy spreadsheet to track department expenses

  • Wrote purchase orders in PO Manager and Primo systems

E-commerce Content Specialist (Contract) 12/2020 - 08/2021

Dick’s Sporting Goods | Coraopolis, PA | Remote

  • Wrote web-optimized product copy for athletic fashion brands to drive online sales

  • Edited images in Adobe Photoshop to accurately showcase products and features

  • Managed internal and external relationships to obtain missing details and assets

  • Adhered to style guides to ensure copy and imagery consistency

Education

Bachelor of Arts (BA): Communication

Robert Morris University - Pittsburgh, PA

Skills

Copywriting

Proofreading

Editing

Search Engine Optimization (SEO)

Adobe Photoshop

Microsoft 365

Microsoft Teams

Smartsheet

Marketing

Asana

HTML