Marketing Email

7-Night Itinerary for Orlando Sailings

Brief

Write content for an email boosting sailings from Orlando to the Caribbean and speak to what guests will experience on each day of the itinerary.

Solution

Created an attention-grabbing headline and sub-headline for the hero image. Then I crafted introductory copy leading into the itinerary section where I spoke about exciting activities and excursions unique to each destination to allow guests to envision their experience on a weeklong vacation.

YOUR CARIBBEAN ADVENTURE AWAITS

EXPERIENCE A WEEK IN PARADISE

Embark on the vacation of a lifetime as you set sail on an enviable getaway throughout the Caribbean. Enjoy world-class amenities and entertainment on board as you visit several destinations on one unforgettable trip. Plus, experience Ocean Cay to the fullest with an overnight stay on our exclusive private island. A world of discovery awaits as you cruise through paradise.

A BLISSFUL 7-NIGHT ESCAPE

DAY 1 - DEPART FROM PORT CANAVERAL

Your vacation begins before you even step on board with a day in Orlando (Port Canaveral). Prior to your departure, experience the sights and flavors of the area with boundless shopping, restaurants, and sightseeing opportunities throughout the city.

DAY 2 - OCEAN CAY MSC MARINE RESERVE, BAHAMAS

An overnight stay at Ocean Cay allows you to experience the magic of our private island at night. Enjoy exclusive evening activities including the mesmerizing LED lighthouse show set to high-energy music and the Luna Libre Beach Party where a DJ spins a variety of hits.

DAY 3 - OCEAN CAY MSC MARINE RESERVE, BAHAMAS

The possibilities are endless when you spend a day on your own exclusive island. Whether you choose to indulge in a water-side spa treatment or embrace your adventurous side with an offshore snorkel session, Ocean Cay has an array of activities to spark your interest.

DAY 4 - AT SEA

A day at sea allows you to enjoy your cruise to the fullest. From the mouthwatering dishes at the Butcher's Cut, an American-style steakhouse, to the breathtaking ocean views from the Bridge of Sighs, your time on board ensures unlimited entertainment.

DAY 5 - COSTA MAYA, MEXICO

Delve into the fascinating history of ancient Mayan civilization. Tour the Chacchoben Mayan Ruins, explore the world's second-largest coral reef on a glass-bottom kayak and snorkel tour, or dance and sip margaritas while learning how to cook authentic Mexican dishes.

DAY 6 - COZUMEL, MEXICO

An array of new adventures awaits in beautiful Cozumel. Partake in the heartwarming Save a Turtle Tour, enjoy a once-in-a-lifetime encounter with dolphins as you swim in the safety of still ocean coves, or head out on an ATV adventure to Cenotes.

DAY 7 - AT SEA

The fun continues on board as you discover new activities around every turn. Sip your favorite mixed drink as you socialize with new-found friends at one of the many lounges, watch an MSC-exclusive show performed by talented entertainers, or get your adrenaline pumping with a thrilling zip-line race.

DAY 8 - RETURN TO PORT CANAVERAL

As your cruise comes to an end, you'll arrive back at Port Canaveral with unforgettable memories and an eager anticipation for your next vacation at sea.