Brief

Highlight MSC Cruises commitment to sustainable cruising for World Oceans Day.

Solution

Spoke to MSC Cruises efforts to protect the marine eco-system and created dedicated copy for MSC World Europa, MSC Euribia, and MSC World America spotlighting the eco-friendly technology of the ships as well as onboard activities unique to each vessel.

WORLD OCEANS DAY

CRUISING TO A MORE SUSTAINABLE FUTURE

On World Oceans Day, we proudly share our dedication to protecting the sea and the thriving marine ecosystems within it. Our sustainable cruising mission led to incorporating cleaner fuels across our ships. The newest ships in our fleet are powered by Liquefied Natural Gas (LNG), the cleanest and most efficient fuel to minimize our impact on the environment. Get to know our three newest ships.

MSC WORLD EUROPA

Our first LNG-propelled cruise ship, MSC World Europa, marks a milestone in our journey towards net-zero emissions operations. Look forward to new dining concepts, panoramic ocean views from the promenade, the longest dry slide at sea, thrilling entertainment, and more. Discover the Mediterranean like never before on this revolutionary ship that symbolizes the future of cruising.

MSC EURIBIA

MSC Euribia showcases original hull artwork with #SaveTheSea as a symbol of our dedication to protecting the ocean. Enjoy one of the biggest and most intricate water parks at sea, thrilling family entertainment, and more. Embark on a journey through unique Northern European destinations on one of the most environmentally friendly cruise ships as MSC Euribia sets sail on its inaugural voyage this week.

MSC WORLD AMERICA

MSC World America features the latest technologies for environmentally responsible cruising. Enjoy endless entertainment options including five new full-scale theater productions, four themed experiences in the Panorama Lounge, surprise pop-up exhibits, and more. Cruise from Miami to the Caribbean starting spring 2025.